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This site rallygroup.com states the following, "THOUGHT LEADERSHIP MAKING VIRAL HAPPEN." We noticed that the webpage also said " NEW E-COMMERCE SITE FOR SPEAKMAN." It also stated " NEW 15 TO 1 JERMAINE KEARSE FOUNDATION. At Rally, we turn brands into movements. We believe audacious ideas are more effective, fearlessness leads to success. And the Next Mass Mediaa fully integrated mix of digital, social, live, and traditional platformsis the key to delivering what marketers desire most The power of one-to-one conversation realized on a mass scale." The header had Integrated Marketing as the highest ranking keyword. It was followed by Marketing, Marketing Services, and Promotions which isn't as ranked as highly as Integrated Marketing. The next words the site used was Experiential Marketing. Experiential was also included but might not be seen by search parsers.